In recent posts I’ve gone into some detail with the office applications from Google and Dabbledb and never really done any justice to online office apps created by Zoho. I’ve been using Zoho on and off now for over a year. Zoho provide all the apps necessary to run a business, from the word processor and spreadsheet to CRM, netmeeting, team chat. In total they have 12 different office apps available all integrated into a single sign on. Zoho at the moment provide the most comprehensive online office suite available to the market.
In terms of base functionality I currently see little difference between Google Apps and Zoho. Which given Google’s huge resources is a testament to the tenacity and dedication that Zoho have. Zoho are always conscious to please the user and developer community, they are responsive to questions and are active in promoting their software throughout the industry via sponsorships etc.
Given the competition (Google and Microsoft) and the nature of the IT industry to push out smaller players real questions are being asked about Zoho’s business model and by implication their long term future. Raju’s response to the excellent Techrepublic article outlining the challenges provides me with confidence that Zoho management know a clear way forward. Raju makes clear that Zoho can be a niche player along side the bigger players in the market, I like this attitude and I think they have a three areas where they could really push and gain traction.
Zoho Creator
I love applications that can provide the simple computer user like me the ability to out smart big system integrators and software providers. Zoho Creator (ZC) is one such application. Zoho Creator provides the user the ability to create all kinds of data mashups that business use on a daily basis. It’s a similar application to Dabbledb I guess, in that it can help make spreadsheets redundant. Most businesses today rely on complex spreadsheets for a whole range of functions and Zoho Creator could blow the spreadsheet away from Enterprise use. My only concern about Zoho Creator at the moment is the complexity of the scripting required to do relatively complex applications. I’d love to run an online Madden league for example and I know Zoho Creator could power all the scheduling and stats but I can’t really get past the deluge script to run the calculations on tables and results.
Nevertheless Zoho Creator is a great basis and something which neither Microsoft or Google come close to at the moment.
Facebook Integration
A great marketing move by Zoho was to integrate Zoho apps into Facebook, just a great idea. Although the functionality is a bit limited at the moment if Zoho could become the choice of office app within Facebook that would provide a huge captive market for Zoho.
Launch a Zoho Office Appliance – get over Security concerns
I recently wrote that the Google acquisition of Postini will currently have little effect on the medium to large enterprise as they are not in the least bit interested in hosting core office applications over the internet, especially when they are paying millions of dollars a year in buying secure IP VPN networks that run totally private applications. I don’t see this trend changing for the foreseeable future, there are too many concerns over security, compliance and network performance. My solution then is for Zoho (or anyone else for that matter) to launch a fully packaged application server hosted within either a Telco’s core IP VPN network or a customer’s own data centre. Software as a Service providers seem reluctant to do this but Microsoft and Cisco understand the enterprise market better than anyone else and they both sell their core products as bundled appliances sat within the heart of the enterprise private network. The advantages of embedding an application appliance in a private network are:
- Security concerns are greatly reduced, the data can no longer leak over the internet.
- The enterprise would be in sole control of its data, unlike today where the application provider has the data stored on central servers.
- Compliance would actually improve because all documents would be stored on the central server.
- Application performance can be monitored and if needed guarenteed over networks that support end to end quality of service.
In Summary
Keep innovating Zoho and I agree there is opportunity out in the Enterprise software market for smaller innovators, oh and if you’d like to launch a Zoho Appliance let me know. I have access to about 500 Enterprise customers and a fair share would love to take a look.